Increasing the brand equity of ESL Gaming’s esports ecosystem, all ten iconic
ESL National Championships undergo an eye-catching brand refresh
Cologne/New York – The most premium local esports tournament series in its region, the ESL National Championship (NC), is set to receive a new state-of-the-art visual identity as ESL Gaming, a part of ESL FACEIT Group, is increasing the significance and brand equity of its industry leading local esports ecosystem worldwide.
Following the company’s master brand refresh in 2019 and the new, refreshed look of the Intel® Extreme Masters (IEM) brand earlier this year, the time has now come for the NC to follow in their footsteps and to receive an updated and matching identity. Ultimately, the main idea behind sharing a common visual style is to increase equality within the brand, highlight the company’s values, and support the strategy to continue leading the esports industry.
The ESL National Championship is one of the longest-running local esports competitions and all local tournaments share the common element of being their region’s most premium competition for amateurs, semi-professionals, and professionals. The first ever NC started in Germany in 2002 as ESL Pro Series, which was renamed to the ESL Meisterschaft in 2015. At this point in time, the competition series is hosted in ten different regions – Australia, the Benelux, France, Germany, Italy, Poland, Spain, Switzerland, Turkey, and the United Kingdom – marking a new era for local players aspiring to take their competitive play to the next level.
All ten NCs host tournaments in several game titles and feature unique competitions relevant in their respective region.
“The ESL Benelux National Championship has been one of the premier CS:GO competitions in the Benelux region for many years now, as well as featuring other games throughout the years such as League of Legends, Rocket League, Hearthstone, Rainbow Six: Siege and more. The competition has been a starting point in the esports careers of many, with several players moving on to do great things. The ESL Benelux National Championship will continue to be the first step in the Path to Pro for Benelux players by offering high level matches, great rewards and access to bigger events.” said Jaap Visser, Managing Director of ESL Benelux. “This new visual identity is another step towards making the ESL Benelux National Championship the best competition for Benelux players.”
For the most part, the new ESL National Championship visual identity refresh consists of the updated logo and a dedicated camouflage pattern. New graphic elements allow the ENC to be more coherent with the ESL Gaming brand, leaving enough space for each region to adjust the design to their local symbols. This creates a perfect fusion between autonomy within the local competition’s visual identity and enhancement of the brand equity of ESL Gaming.
About ESL Gaming
ESL Gaming is the world’s leading esports company. For more than two decades, we have been shaping the industry and leading esports and gaming innovation globally across the most popular video games, creating a comprehensive ecosystem with opportunities for players to go from zero to hero, and for fans to witness the best stories esports has to offer. Our portfolio consists of high-profile products such as the ESL Pro Tour, Intel® Extreme Masters, DreamHack Festivals, the Snapdragon® Pro Series, and many more, ranging from grassroots to global elite competitions. ESL Gaming is a part of the world’s leading competitive gaming platform ESL FACEIT Group.
Mike van Daal, ESL Benelux
Jaap Visser, ESL Benelux