London, UK: The UK and Ireland's longest standing esports tournament, the ESL Premiership, has partnered with Beyond NRG, an emerging energy drink brand manufactured in the South East of the UK, with a focus on providing tangible benefit to competitive play.
Beyond will become an official partner of the ESL Premiership for the spring season across all titles, starting with the CS:GO Season which commences on Monday 1st March 2021. This marks the first substantial drinks brand sponsorship of the domestic competitive scene for ESL UK in the modern era of the tournament. Beyond brings with them a brand new mechanic for the tournament, ‘Clutch Moment’, which will track and celebrate players who create ‘Clutch Moments’ in official competition across ESL Premiership broadcast and social media channels. The inclusion of this new broadcast and social activity will be to highlight the individual excellence of players. Fans of the Premiership will be able to enjoy discounts on Beyond products by tuning into the broadcast for exclusive codes.
"We are really excited to kickstart the season with ESL, as supporting British esports is at the heart of our mission here at Beyond. We can’t wait to prove ourselves in the industry as the drink that genuinely helps people compete, whilst putting nutrition at the forefront of gamers minds. Our formula is something we worked on for over 18 months, tried and tested in in-game competitive situations, and now is the time for the world to experience what we have worked so hard on.” - Billy Webb, CEO, Beyond NRG
“This partnership comes at a time where there’s renewed focus on professionalising the health and nutritional options for the industry. From the off, Beyond has approached local esports with an open mind and a fresh enthusiasm to help move these players forward through the path-to-pro system.” - Dan Ellis, Partnerships Director, ESL UK
Beyond prides themselves on collaborating and supporting emerging talent across gaming and esports, if you’re interested in becoming an affiliate, please fill out the form in the link provided: Affiliate Application.